Abuela to Nieta is a family-inspired salsa brand concept built around the idea of recipes passed down through generations. I created the brand identity, packaging, and visual direction to reflect warmth, tradition, and a sense of connection between grandmother and granddaughter. The goal was to balance a handmade, sentimental feel with a clean and modern presentation that would appeal to today’s shoppers.

This project includes logo development, color exploration, label design, and packaging mockups that highlight the brand’s focus on fresh ingredients and family storytelling.